“Design is not a profession, it is an attitude. It is the most productive organization of materials and processes, in a harmonious balance of all the elements required for a particular function. It is the integration of technological, social and economic requirements, biological necessities and the psychological effects of material, shape, color, volume and space. Thinking in relationships.”  László Moholy-Nagy

Multiple and diverse aspects flow into the decision-making processes of substantial product design.

To transform an idea into a product of high utility, suitable materials, technological possibilities, as well as functional and ergonomic properties are explored – while also considering what happens to the product after its lifecycle.

The essential process steps are concept, design, and implementation.

In the concept phase, free thoughts and associations take center stage. The focus is on initial approaches to problem-solving, developed through various ideation methods. Established solutions and familiar processes are questioned, and alternatives are explored.

Design means transferring these approaches into more concrete forms: initial geometries are created, and ergonomic, technical, and aesthetic parameters are integrated. Possible materials and manufacturing processes are evaluated.

During implementation, the design is worked out in detail with the aim of providing manufacturers with clear specifications that are both technically feasible and economically viable.

Hand sketches and 3D software are employed, while visualizations help to create realistic impressions of the product. Models can be produced in the in-house workshop or via 3D printing.

Finally, drawings and datasets provide production companies with relevant informations for manufacturing.